Intro to Mobile Apps for Businesses

How can your business benefit from having an app?

Mobile apps are among the fastest growing markets in the world. In Canada, more than 55% of the population now owns a smartphone and have an average of 25 apps installed. Having a mobile app gives your business a new presence and allows your potential customers to find your information, products & services as easily as finding tomorrow’s weather forecast.

By having a mobile app for your business you will be able to build a community around your products and services by allowing users to interact with the business and between each other. As soon as somebody installs your app you know they are a potential client. An app will allow you to make money, save time and get new leads by selling or communicating directly through the app. Your business will be able to reach app users 24/7 through push notifications & promotional offers.

Lastly, your business can increase brand awareness and showcase products or services in a fast and intuitive manner. Think of it like another form of marketing.

This all sounds great, but how much will it cost?

The cost of app development is greatly affected by the development process that the contracting app development company chooses to persue. Generally speaking, Hybrid apps will usually cost about half the price and will take less time to develop over Native apps, however you may be sacrificing some user experience.

To get a good idea of how much a Native app will cost, the good folks over at Crew have created an app development cost estimator.

What is a native app?

A native app is an application which has been developed for a specific hardware platform such as iOS, Android, Windows or Blackberry. Since native apps are specifically designed to run on a device’s operating system and there is no translation processing taking place, they will always run faster and have better performance than a hybrid.

What is a hybrid app?

A hybrid app is an application programmed using HTML5, CSS and JavaScript which can be deployed across multiple mobile platforms at the same time (iOS, Android, Windows, Blackberry) including  web as well. Hybrid apps run inside a native container to render the HTML and process the JavaScript locally, which makes them less efficient than native apps but development time is shorter.

Which type of app do I need?

Both native and hybrid apps have their strengths and weaknesses. The two main questions you have to ask yourself are:
1) Does your app require a native look and feel to it? Allowing for a native look of your app means that your users will already be familiar with the
2) Is speed and performance a major component of the app?
If you answered yes to any of the two questions, native is the way to go. Otherwise, hybrid is best as it will save you development time and money since you will only need to develop the code one time and deploy it to all platforms.

What is the usual development process

At Alias Apps we like to follow this standard app development process:

Overall, your business stands to benefit from a customized app. This is where the future is headed and it is noticeable that all the major companies are hopping on the bandwagon. Whether it is a catalog to showcase your products or a platform where you can interact with clients, you will have nothing to lose.

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